Ashworth Awards, a family-owned and operated event awards company based in North Attleboro, MA, is paving the way for a shift to more sustainable running event awards. Since its inception in 1965, Ashworth Awards has taken actions to improve their sustainability efforts as a company, which include sourcing US-made products, reducing packaging materials, and calculating… Read more »
Announcement from longtime American Trail Running Association (ATRA) member VJ North America. Photos: VJ North America. Portland, OR – As the winter chill sets in, VJ North America proudly unveils its newest shoe: the VJ Ace, a winter running shoe engineered for supreme comfort and unparalleled performance in icy conditions with a waterproof upper and… Read more »
The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Race Series. AVALON, Calif. — The Special Events Committee on Catalina Island has welcomed Mike Bone, President and CEO of Spectrum Sports Management, as their new Committee Chair. The committee is dedicated to attracting events to the island, while… Read more »
The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Half Marathon. AVALON, Calif. — The Catalina Island Half Marathon, one of the most popular trail half marathons in California, returned on Nov. 11 for another year of trail racing, bringing together runners from around the country to participate in… Read more »
Announcement from American Trail Running Association (ATRA) Double Track member Life Time Events – Leadville Race Series. Photos by Life Time Events. Leadville, Colo. – The Leadville Trail Marathon and Heavy Half presented by La Sportiva will occur on June 29, 2024 – two weeks later than in previous years. Event owner and producer, Life Time (NYSE: LTH), made the… Read more »
Announcement American Trail Running Association (ATRA) Steep & Rocky member BOA® Fit System. Photos by BOA®. Denver, CO – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The… Read more »
Announcement American Trail Running Association (ATRA) Steep & Rocky member Brooks Running. Photos by Brooks Running. March 31 (Seattle) – Today Brooks Running launched Future Run, an initiative to champion youth and help them discover the lifelong benefits of the run and its community. An evolution of the brand’s current community impact work, Future Run… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is launching a hiking boot ‘dirty double’ to stamp its footprint further into the outdoors market. Largely renowned as an off-road running brand, inov-8 has made giant strides in hiking in recent years with their increasingly popular Graphene-enhanced boots…. Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is heating things up with the launch of a new trail running shoe that is set to get hearts – and legs – racing. The TRAILFLY G 270 V2 is the successor to the TRAILFLY G 270, which in… Read more »
Announcement from American Trail Running Association member Québec Mega Trail. Above photo: Sebastien Durocher. Québec Mega Trail (QMT) is proud to announce that, for the third year in a row, one of its events has been selected to be part of the prestigious Salomon Golden Trail National Series (GTNS). Thanks to a special agreement with… Read more »
Announcement from American Trail Running Association member Spectrum Sports Management, organizers of the Hi-Tec Run Catalina series. 50-mile, 50k race will put daring participants in the running for new belt buckle The first event in the 2023 Hi-Tec Run Catalina series, the Avalon Benefit 50-miler and 50k, will bring trail runners, walkers and hikers to… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. inov-8 is marking the 18th anniversary of its iconic ROCLITE footwear range with the launch of a new shoe that will help off-road runners go further this winter. The pioneering sports brand say their new ROCLITE ULTRA G 320 is specifically designed with the comfort,… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is launching its first-ever trail running shoes to include the use of nitrogen gas. The pioneering sports brand say their new nitrogen-infused midsole foam will give runners more underfoot bounce. Testers of the TRAILFLY ULTRA G 280 have reported that the shoes… Read more »
Announcement from American Trail Running Association member Spectrum Sports Management, organizer of trail running event on Catalina Island in California. Heritage outdoor footwear, apparel, and accessories brand Hi-Tec®, has announced its intended return to the forefront of trail running, beginning with the title sponsorship of the Run Catalina race series, which will now be called… Read more »
Announcement from American Trail Running Association (ATRA) member Aravaipa Running. Created as a first-of-its-kind opportunity, Aravaipa Running and Salomon are offering the female and male winners of the McDowell Mountain Frenzy 50-mile race an instant athletic sponsorship for 2023. What’s the catch? You just have to win. Prize for the female and male winners include:… Read more »
Announcement from American Trail Running Association member On Running. Introducing an innovation to the footwear industry, Swiss company On says it has created the first shoe using carbon emissions as a raw material in its foam, according to a press release shared with Retail Dive. The Cloudprime shoe — which uses CleanCloud EVA foam in… Read more »
The inaugural Brooks Trail Summit was held Saturday, August 13, 2022, at the Summit West Ski area on Snoqualmie Pass in the Cascade Mountains 50 miles southeast of Seattle, WA. The event was an opportunity for runners and non-runners alike of all ages to learn and celebrate trail running through activities including classes featuring industry… Read more »
The Birkie Trail Run Festival is an American Trail Running Association member. The Birkie Trail Run is hosting the 2022 USATF Half Marathon Trail Championships. Icebug USA, Inc., a Swedish traction footwear brand, and the American Birkebeiner Ski Foundation, a non-profit organization dedicated to hosting world-class events, announced a new sponsorship agreement. Icebug is the… Read more »
Announcement from American Trail Running Association member GO Sleeves. Multi-sport and mountain triathlete champion to improve products and their application. GO Sleeves, the company that introduced the world’s first and only kinesiology sleeve — a compression sleeve with built-in kinesiology strips, announced today that GO Sleeves athlete Josiah Middaugh will add his knowledge and experience… Read more »
Written by trail runner Victor Tsue from Tanzania. Victor finished 2nd in the 2022 Kilimasai Marathon in 6:25:21. Event organizers WILDmarathon are members of the American Trail Running Association. I am going to tell my experience in the first edition of the Kilimasai Marathon in Tanzania, which took place on July 31, 2022. To begin… Read more »
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